Agencies
Creative or digital agencies that need senior design expertise on a client engagement, or to strengthen their practice without hiring.
For product teams where growth is outpacing the foundation. I bring the structural clarity and design leadership to get it back under control.

Senior design partner with over a decade of experience across regulated industries, enterprise software, data analytics, cloud platforms, and complex systems.
One senior practitioner who stays with the work from the first strategic question through to front-end delivery.
Creative or digital agencies that need senior design expertise on a client engagement, or to strengthen their practice without hiring.
Founders, heads of product, and engineering leads at scaling companies where new features keep shipping but the product keeps breaking. No one owns the overall design direction yet.
Larger teams that need senior design direction embedded, owning the vision and leading cross-functional work without a full-time hire.
Some teams need clarity before they can build. Some need a senior design partner to carry the work through execution. Some need both. The starting point is always the same: understanding the actual problem before deciding how to solve it.
I work inside your team as fractional design director. Cross-functional leadership across product, engineering, and stakeholders. Remote but fully integrated. Best for teams that need someone to own the design direction on an ongoing basis.
Specific scope, clear output. Fixed timeline, defined price. I produce the deliverable, from design system and content strategy to front-end code, and your team applies it.
Depending on where your team is stuck, I bring in the right capability. A set of methods applied to your specific problem, not a catalogue of services.
Comprehensive analysis of current flows and interfaces, with clear recommendations for what to fix first.
Clarifying how the product is organised so complex systems become easier to navigate, understand, and extend.
Focused design work for the journeys, screens, and decisions where your team needs to move forward.
Building the shared rules that keep your product looking and working consistently when multiple teams, engineers, and AI tools are all touching it.
Practical research planning, synthesis, and roadmap support tied to the decisions your team actually needs to make.
Alignment and communication support so product, design, engineering, and client teams can make better decisions together.
Complex platform work across regulated, enterprise, and AI-enabled environments.

A regulated public-safety platform where features kept shipping but nothing moved forward. The root cause was a permission system that had never been properly designed. Every workflow disagreement traced back to it.

Three user types with completely different jobs to do, sharing one interface that had never been designed around any of them. Assessed the product, mapped the permission layer, consolidated redundant features, established the design system, and rebuilt all three experiences. Eight months later, acquired by ServiceNow.

AI was being built into radiology workflows at GE Healthcare, but the product had been designed around engineering assumptions rather than clinical reality. Rebuilt the worklist architecture around how radiologists and clinicians actually work.
The work spans regulated environments, complex enterprise systems, and high-stakes digital products.
I've spent over a decade working inside scaling companies, regulated systems, and complex products. What I notice is that design problems are almost never design problems. They're structure problems. When no one owns the overall experience, every team makes local decisions that make sense to them and break something for someone else.
I don't come in and redesign surfaces. I find the root cause first. Then I build the thing that makes the problem stop recurring.
I integrate into the team's existing priorities and cadence. No disruption. No restarting from scratch.
I start where the pain is. Once we have a shared picture of what's broken, the path forward is much easier to scope and execute.
I adapt quickly to new domains and apply transferable insights so onboarding is smoother and delivery starts sooner.
I've worked with fast-moving teams, legacy systems, and scattered stakeholders, and I know how to build alignment without creating disruption.
I've represented agencies and consultancies in high-stakes relationships, protecting trust while moving the work forward.
Scaling product teams where features keep shipping but something keeps getting harder. Agencies that need a senior design partner for a complex client engagement. Organizations with an AI mandate where the workflow has not yet been mapped. This is typically for teams that already have a product, active users, and enough complexity that changes are becoming harder to make.
Yes. The work can be embedded inside an existing product, engineering, or client team, or delivered as a clear fixed-scope output your team can apply.
No. The experience in regulated and enterprise environments is proof of working where the stakes are high and the systems are complex. The same thinking applies to any product where multiple user roles, layered workflows, or scaling complexity are creating problems.
Yes. Design systems, component documentation, and production-ready front-end code in Next.js are part of what this covers. The same person who defines the system also builds it.
Most engagements start with a Product Audit. A fixed-scope review of how the product is actually working today, what is creating friction, and what the priority order for addressing it looks like. That gives both sides enough to decide what makes sense next.
A fixed-scope engagement that reviews how your product is working today, where it is creating friction, and what needs to change for it to become easier to scale and manage. Delivered as prioritized findings and a clear next step. Most engagements start here.
One conversation is enough to know if this is the right fit.